Dale Coulter – Marketing yourself in times of COVID-19 (and beyond)

 Marketing yourself in times of COVID-19 (and beyond)

It’s the greatest opportunity for new sales at a time when nobody really wants to buy anything from you.

With all the extra time on people’s hands, surely they’d want to get ahead of the game and brush up on their English, right? Wrong.

But it doesn’t have to be that way. Just because they don’t want to buy from you now doesn’t mean they won’t want to buy from you in the future. Now that’s a goal: a future sale, so be patient. To get there, you need a strategy. In this 90-minute session, we’ll

• Understand your customer’s pain
• Define the positioning of your product
• Communicate value in their language (not yours)
• Identify how long it may take for them to buy from you (and what you can do to give them something for free until that time)

This session will require you to do some homework. I’ll provide you with some frameworks, you need to add the rest.

Profile

Dale is an Associate Director of York Associates and a leadership and communication skills trainer. He also consults and writes on projects for print and digital business English materials.

Please sign up! Registration will close on 7th May 2020 at 5pm.

After registration has closed, you will receive a mail with the link for the webworkshop from the Eltas chair.