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UID:63@eltas.de
DTSTART;TZID=Europe/Berlin:20200509T140000
DTEND;TZID=Europe/Berlin:20200509T153000
DTSTAMP:20210922T125123Z
URL:https://www.eltas.de/events/dale-coulter-marketing-yourself-in-times-o
 f-covid-19-and-beyond/
SUMMARY:Dale Coulter - Marketing yourself in times of COVID-19 (and beyond)
DESCRIPTION: Marketing yourself in times of COVID-19 (and beyond)\nIt’s 
 the greatest opportunity for new sales at a time when nobody really wants 
 to buy anything from you.\nWith all the extra time on people’s hands\, s
 urely they’d want to get ahead of the game and brush up on their English
 \, right? Wrong.\nBut it doesn’t have to be that way. Just because they 
 don’t want to buy from you now doesn’t mean they won’t want to buy f
 rom you in the future. Now that’s a goal: a future sale\, so be patient.
  To get there\, you need a strategy. In this 90-minute session\, we’ll\n
 \n	Understand your customer’s pain\n	Define the positioning of your prod
 uct\n	Communicate value in their language (not yours)\n	Identify how long 
 it may take for them to buy from you (and what you can do to give them som
 ething for free until that time)\n\nThis session will require you to do so
 me homework. I’ll provide you with some frameworks\, you need to add the
  rest.\n&nbsp\;\nProfile\nDale is an Associate Director of York Associates
  and a leadership and communication skills trainer. He also consults and w
 rites on projects for print and digital business English materials.\n&nbsp
 \;\n&nbsp\;\nPlease sign up! Registration will close on 7th May 2020 at 5p
 m.\nAfter registration has closed\, you will receive a mail with the link 
 for the webworkshop from the Eltas chair.
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