Equipping Business English Students for the Media Spotlight
Are your Business English students well-versed in grammar and vocabulary, but struggle when it comes to real-world communication? In today’s digital age, business leaders are constantly in the media spotlight, and navigating interviews, press conferences, and even social media interactions can be a daunting task.
This is where Equipping Business English Students for the Media Spotlight comes in. While traditionally associated with preparing executives for high-stakes interviews, media training offers valuable skills that can be incredibly beneficial for your Business English students.
Here’s why you should consider incorporating media training elements into your curriculum:
- Empowering Communication: Media training goes beyond mastering grammar and vocabulary. It teaches students how to communicate effectively. Furthermore, they learn to deliver clear and concise messages that resonate with their audience.
- Building Confidence: Whether it’s a video call or a live presentation, public speaking can be nerve-wracking. Media training equips students with the skills to present themselves confidently and professionally, overcoming stage fright and delivering their message with poise.
- Real-World Applications: From handling crisis situations to mastering the art of the elevator pitch, media training skills translate directly into the professional world. Students will learn how to navigate challenging media interactions and communicate effectively in any situation.
ELTAS is having a workshop on May 4, from 2 – 5:30 pm on this very topic with Konstantin Lucas Mikaberidze! Don’t forget to register and we hope to see you there.
