Date(s) - 03 Mar 2018
14:00 - 17:30
You are an experienced, qualified, professional English trainer. You know how to help your participants improve their language skills, and you regularly invest in professional development to become a better trainer. Your current course participants know this and trust you, but what about potential new clients? How do they know you are a quality trainer? Does your brand image accurately reflect the quality of the service you provide? What is a brand image, anyway?
In this hands-on workshop, we’ll explore why good design is important – both for the materials you develop for your courses (worksheets, cards, transcripts) and the images you use to attract new clients (logos, letterheads, invoices, business cards). We’ll look at examples of good and bad design and discuss what makes them successful or unsuccessful. I will also show you lots of free or low-cost online tools and downloadable programs you can use to create your own designs. You don’t have to be a professional designer to create great designs – to find out more, join us! PLEASE BRING YOUR LAPTOP!
Sherri Williams is a communications specialist based in Berlin, Germany. She studied studio art, graphic design and languages in the USA before beginning her teaching career in Montreal. She now works in Berlin with professionals in various industries to improve their English and communication skills through one-to-one training, workshops and intensive courses.
She is the Chair of ELTABB (English Language Teachers’ Association Berlin-Brandenburg) and a frequent speaker at international conferences including BESIG and IATEFL Poland.
LinkedIn Profile: https://de.linkedin.com/in/williamssherri
Xing Profile: https://www.xing.com/profile/Sherri_Williams2